1. What role should the CEO take during the strategic planning process? Identify other key players and their roles.

2. How often should the vision/mission statement be updated or revised?

3. Discuss how you would gather data about an organization's internal processes and operations. Identify specific tools or techniques you might apply to gain useful insights.

4. Identify the five fundamental forces that determine an industry's level of competition and long-term profitability. Give an example of how each factor can affect profitability.