1. Explore the mess by answering the following questions:

(a) What do we know?
We do know that the client has an advertising plan and budget in place where in he is presently spending 5% on creation of ad and 95% on airing of the commercial. It has been seen that the quality of advertise designing is falling and not upto the mark. So it has been decided to increase the budget or percentage of funds allocated to the designing of the advertisement.
(b) What can we assume?
We can assume that there is a direct influence of ad design and storyboard on the audiences. We can assume that if there is better advertising then it leads to effective influence on the audiences.
(c) What could the results look like?
The results would look like, there being better influence on the audiences and there being better remembrance.
(d) What information can be brought to bear?
The information that can he brought to bear is that the audiences would remember an ad that is different and catchy.
(e) What can we ask the client?
We can ask the client as to what is their target message that they wish to convey to the audiences and as to how they wish to position their product.
(f) Are there any similar situations or problems?
There are similar situations which include the focus on target audiences and the target message to be conveyed to the audiences.

2. Formulate one or more problem statements.
The problem statement is, "To improve the advertising design in order to ensure better remembrance and impact on the audiences" Advertising is an essential element in the present day organizations. But graffiti is a very different form of image formation. It explains a lot more than what is written or shown. Moreover exaggerations and humor are a very common element of these graffiti representations.This can be used in order to increase the remembrance value in advertising.

3. What are the decisions, outcomes, and relationships in the problem?

Attachment:- 322708_1_Lab-Assignment-1.docx

Attachment:- 322708_2_DRAFT-TV-COMMERCIALS.docx