1. Develop a proposal for a one year advertising campaign for a local business of your choice.
The proposal should be a minimum of three pages total and should include the following sections:
- Introduction - describe the local business
- Creative Strategy
- Proposed Advertisements (newspaper, radio, TV and one other media): briefly describe each and how large of an audience you expect to reach through each
- Proposed Sales Promotions (at least three different sales promotions)
- Media Schedule
- Budget(rough estimate; include an estimated CPM)
- Conclusions
2. Explain one or more ways in which you might use the material that you've learned in this course in your personal or professional life. This section should be a minimum of 1/2 page in length.
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