You will prepare a report analysing a selected value chain (same as your group presentation company). You will identify and analyse the elements of the value chain and understand how they must interact to create value for the organisation. The details and the structure of the report are described as follows: Customer-focused companies benefit from analysing their value chain as the process allows them to understand customer expectations, purchasing responses, product-service use, and accept that they are unlikely themselves to possess all of the resources to service customer needs. When conducting a value chain analysis, customers and their characteristics are studied, and their needs and wants identified. These expectations form the basis for the demand chain.

A supply chain design must be cost effective and respond to the expectations of the demand chain and the value proposition. Together, the demand chain and supply chain process and management comprise the value chain. The purpose of this assessment is to identify and analyse elements of the value chain and understand how they must interact to create value for the organisation.