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Questions -

1. "Choose an industry and then use the library or the Internet to find data from secondary sources that will be highly useful in developing a marketing plan."

Start thinking of the industry that relates to the idea you will execute in your business plan so that you get ahead on the research you will need later on.

2. "Find a marketing strategy that is being used now that you believe will be ineffective. Be prepared to justify your answer."

Think of products/services/companies you've heard of, or look up online, and discuss what the strategy is and why you believe it will be ineffective.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93111521

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