problem 1: You have been asked to make a short presentation summarizing the contributions those external Public Relations consultants can make to the development of Public Relations campaigns. What information would you comprise in your presentation?

problem 2: Describe the code of professional conduct developed by the Institute of Public Relations and highlight its value to the industry.

problem 3: Describe what you understand by the given terms:

a) Community relations
b) Corporate advertising
c) Direct response campaigns

problem 4: Advise one of your clients on the key internal and external publics that a company’s Public Relations campaign must seek to reach.

problem 5: Describe the significance of media relations to the development of a company’s corporate identity.

problem 6: Describe the advantages you would associate with the sponsorship of personalities and identify the criteria you would use in order to choose a suitable personality to be sponsored by your organization.

problem 7: prepare notes on three of the given terms:

a) Political lobbying
b) Product positioning
c) Above-the-line advertising media
d) Sales promotions

problem 8: Identify the social responsibilities of marketing-orientated organizations and describe how they can discharge them efficiently.