You have a choice to use either an existing company or a fictitious company. In either case, the assignment is to complete a written plan that will suggest a practical Strategic Direction for the company.
The Plan will have 7 sections. Each section will be 1-2 pages.
The sections are:
- Strategy
- Core Competencies
- Industry Dynamics
- Technology Sourcing and Internal Innovation
- Product Development Strategy
- Strategy to protect innovations
- A bibliography listing your references for the project