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Management Studies

You are the owner of two furniture shops, one catering to upper-middle-class consumers and the other to lower-class consumers.

How do social-class differences influence each shop's (a) product lines and styles, (b) advertising media selection, (c) communications style used in the advertisements and (d) payment policies?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92175158

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