You are the Chief Executive Officer of a large multinational retailer with a broad portfolio of consumer products, each with its own supply chain. You have been invited by the local Chamber of Commerce to write an essay in their newsletter on the key supply chain processes, activities, functions and issues of any ONE of the products of your company.

In your essay, you need to introduce and detail the product, its physical characteristics, packaging, storage, and nature of its demand, usage, and end-users. Critically describe the nature of rival substitute products and companies, its end to end supply chain, the nature of its raw materials and suppliers, and the product's production and operations processes and activities. Also describe its delivery to your shelves for retail customers and markets, and associated customer services including reverse logistics if any.