Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

problem1)

1.1 You are needed to identify five flows in the marketing channel and describe the direction of each.

1.2 Based on the flows indentified in 1.1 describe why the concept of channel flows is more useful for a better understanding of channel management.

1.3 ROCKAUTO.COM is the leading online auto parts store which prides itself in offering the huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use website. Some ROCKAUTO.COM advertisements have even claimed that this online auto parts store is ‘head and shoulders’ above any brick and mortar auto parts store. The company's slogan, “All the Parts Your Car Will Ever Need”, suggests that customers have all the choice they could possibly want from ROCKAUTO.COM and that they need look no further than this online auto parts store to satisfy all their needs. You are required to analyse ROCKAUTO.COM’s claim and establish if you agree with what is stated. In your answer you should make reference to whether customers seeking auto parts may need other channel options, the implications of multiple channels and to indentify how each member in the distribution channel adds value.

problem2) Discuss the fundamental channel management issues associated with recessionary, inflationary and deflationary periods in the economy.

problem3)

3.1 Identify and discuss the behavioural problems that can have a negative effect on communication in the marketing channel.

3.2 Bill Schwartz, the owner of Newvalue Supply, a medium-sized wholesaler of plumbing supplies, was furious after completing a call with the sales manager of Jefferson Industries, the manufacturer of a very profitable line of high-quality faucets that Newvalue had been selling for several years. “That guy is now going to start selling the big home center accounts directly,” fumed Bill Schwartz to his son Paul. “We’ve worked real hard to establish this line and then, when it finally gets going with some real volume, Jefferson wants to cut us out,” he continued. Discuss the possible underlying causes of the conflict that seems to be emerging in this situation.

problem4)

4.1 Movie studios are experiencing a dilemma lately when it comes to planning their future channel strategy for the distribution of their films. Electronic distribution is very profitable because of the typical R25 cable companies are charging consumers to rent a movie. The studios get to keep about 70% of that. DVDs are less profitable. The usual gross margin received by studios on the sale of DVDs is about 30%. But there’s a catch, even though electronic channels for distributing movies are growing rapidly, ‘old fashioned’ DVDs still account for approximately 70% of film profits. So, while electronic distribution holds great promise, especially given the expected growth potential for showing movies on mobile devices such as smart phones, physical DVDs are still an important distribution channel for movie studios.

Develop a channel strategy that you recommend to the movie studios to deal with this challenge.

Motivate your answer.

4.2 Discuss the main strategic problems channel manager faces when managing the marketing channel

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93082

Have any Question? 


Related Questions in Management Theories

To manufacture or not to manufacture please respond to the

"To Manufacture, or Not to Manufacture?" Please respond to the following: Imagine that you are the cost accounting manager and the director of your present or past organization. Management wants your opinion on whether t ...

Question 1a do you think management is an art or a scienceb

Question 1 (a) Do you think management is an art or a science? (b) Describe using suitable examples the basic management functions. Question 2 (a) Using suitable examples explain the three (3) main managerial skills. (b) ...

Problem 11 formulate the equations to determine the optimal

Problem 1 1. Formulate the equations to determine the optimal shipments from each point of embarkation to each destination along this supply chain that will result in the minimum total shipment cost. 2. Solve the model u ...

Question onewhat results in your departments seem to be

Question one: What results in your departments seem to be correlated or related (either causal or not) to other activities? How could you verify this? What are the managerial implications of a correlation between these v ...

1 a is an example of a first-line managera shift managerb

1. A ________ is an example of a first-line manager. A. shift manager. B. division manager. C. store manager. D. regional manager. 2. Establishing strategies for achieving organizational goals is a part of the ________ f ...

Each question must be a minimum of 200 words each question

Each question must be a minimum of 200 words. Each question should have a minimum of 1 scholar source for a total of 4 sources minimum. Cite sources in APA format. 1. In your opinion; what are the pros and cons of global ...

Response to peer initial post word count

Response to peer initial post: Word Count 150    Discussion Question: Let's explore the virtual organizational form. Why would a firm decide to implement this approach to organizing?  What are the benefits? What is the d ...

Supply chain integrationthe tui session long project is not

Supply Chain Integration The TUI session long project is not a term paper due at the end of the course. Rather, the SLP acts as a vehicle to give the topics of each module a personal, concrete expression. These modular s ...

Assignment marketing of the acquisition by edusin this

Assignment: Marketing of the Acquisition by EDUS In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment. Topics for Research and Anal ...

What is the difference between an assets ability to

What is the difference between an asset's ability to generate revenue and its ability to generate profit? How many categories should a data classification scheme include? Why? How many threat categories are listed in thi ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro