Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Management Theories Expert

problem1)

1.1 You are needed to identify five flows in the marketing channel and describe the direction of each.

1.2 Based on the flows indentified in 1.1 describe why the concept of channel flows is more useful for a better understanding of channel management.

1.3 ROCKAUTO.COM is the leading online auto parts store which prides itself in offering the huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use website. Some ROCKAUTO.COM advertisements have even claimed that this online auto parts store is ‘head and shoulders’ above any brick and mortar auto parts store. The company's slogan, “All the Parts Your Car Will Ever Need”, suggests that customers have all the choice they could possibly want from ROCKAUTO.COM and that they need look no further than this online auto parts store to satisfy all their needs. You are required to analyse ROCKAUTO.COM’s claim and establish if you agree with what is stated. In your answer you should make reference to whether customers seeking auto parts may need other channel options, the implications of multiple channels and to indentify how each member in the distribution channel adds value.

problem2) Discuss the fundamental channel management issues associated with recessionary, inflationary and deflationary periods in the economy.

problem3)

3.1 Identify and discuss the behavioural problems that can have a negative effect on communication in the marketing channel.

3.2 Bill Schwartz, the owner of Newvalue Supply, a medium-sized wholesaler of plumbing supplies, was furious after completing a call with the sales manager of Jefferson Industries, the manufacturer of a very profitable line of high-quality faucets that Newvalue had been selling for several years. “That guy is now going to start selling the big home center accounts directly,” fumed Bill Schwartz to his son Paul. “We’ve worked real hard to establish this line and then, when it finally gets going with some real volume, Jefferson wants to cut us out,” he continued. Discuss the possible underlying causes of the conflict that seems to be emerging in this situation.

problem4)

4.1 Movie studios are experiencing a dilemma lately when it comes to planning their future channel strategy for the distribution of their films. Electronic distribution is very profitable because of the typical R25 cable companies are charging consumers to rent a movie. The studios get to keep about 70% of that. DVDs are less profitable. The usual gross margin received by studios on the sale of DVDs is about 30%. But there’s a catch, even though electronic channels for distributing movies are growing rapidly, ‘old fashioned’ DVDs still account for approximately 70% of film profits. So, while electronic distribution holds great promise, especially given the expected growth potential for showing movies on mobile devices such as smart phones, physical DVDs are still an important distribution channel for movie studios.

Develop a channel strategy that you recommend to the movie studios to deal with this challenge.

Motivate your answer.

4.2 Discuss the main strategic problems channel manager faces when managing the marketing channel

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93082

Have any Question? 


Related Questions in Management Theories

Marketing amp enterpreneurship assignments-assignment 1

MARKETING & ENTERPRENEURSHIP ASSIGNMENTS- Assignment 1: Online Discussion Report You are required to make two hundred (200 words) weekly contributions to your Discussion Forum on Blackboard (ELearning activities) during ...

Safety management questionsquestion 1select a workplace

Safety Management Questions Question 1 Select a workplace hazard with which you are familiar. Using the problem solving methodology below, discuss how you would approach each step for the hazard you selected. Identify th ...

Scm case analysis forecasting and planningyou will be

SCM Case Analysis: Forecasting and Planning You will be developing our course project. First, you will select one company from the list below to focus on during these three units: L. L. Bean. Amazon.com Starbucks. Intel. ...

Assessment type research essaypurpose to allow students to

Assessment Type: Research Essay Purpose: To allow students to research organisational behaviour theory and to enable students to examine and critically analyse one aspect of organisational behaviour in depth. Students wi ...

Q1 what industry does google operate in at the time of the

Q1. What industry does Google operate in at the time of the case? How would you assess the attractiveness of this industry at the time of the case?  [DEFINE THE INDUSTRY THEN USE PORTERS FIVE FORCES (have a sub-heading f ...

Assessment task-read 10 ethical issues confronting it

Assessment task- Read "10 Ethical Issues Confronting IT Managers" article by Jeff Relkin (http://Www.techrepublic.corn/article/10-ethical-issues-confronting-it-managers/). Find a recent real-life case related to ANY one ...

Detailsinternal processes of a company contribute to the

Details: Internal processes of a company contribute to the company's overall effectiveness. Identifying ways to improve internal processes helps build a highly efficient organization. Root causes need to be identified. M ...

Assessment task- analytical report alternative

Assessment task- Analytical report (alternative B) ASSESSMENT Length: 2000 words ±10% (excluding front matter and reference list) Objectives This assessment task relates to course learning outcomes numbers 1 to 5. Before ...

In sectors such as government managers have relatively

In sectors such as government, managers have relatively little room to move in providing the kinds of perks discussed in the case, based on The IT Industry:from ping-pong tables to nap room.

Assignmentthe purpose of an assignment is to ensure that

Assignment The purpose of an assignment is to ensure that the Learner is able to: Use methods of enquiry and research in a disciplined field. Interpret and evaluate text. Have a sound understanding of key principles and ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate