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Answer the following problems.

problem 1) Describe meaning and scope of Consumer Behaviour. Examine the internal and External determinants of consumer behaviour.

problem 2) Describe the role of individual influences in the purchase of a Mobile Phone.

problem 3) prepare down the various stages of Buying Process for an Automobile.

problem 4) prepare brief notes on:

(i) Howard Sheth Model

(ii) Culture Influences on Consumer Behaviour

(iii) lifestyle

(iv) Personality and consumer behaviour

problem 5) Describe the Learning theories by elucidating their role in Consumer Behaviour.

problem 6) prepare the essay on Organisational Buying Behaviour.

problem 7) Describe the role of family in the purchase behaviour for a LCD television.

problem 8) prepare brief notes on:

(i) VALS System

(ii) Bettman’s Information Processing Model

(iii) Post Purchase Behaviour

(iv) Basic Choice Heuristics

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M96172

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