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Answer the following problems.

problem 1) Describe in detail the reasons for the growth of the service sectors with the competitive trends for the new millennium.

(a) describe in detail about service products strategies.

(b) Briefly describe about the challenges faced by the service managers.

problem 2) describe about the strategies to be adopted in New Service Development.

(a) describe about the different models of markets in detail.

(b) In what specific ways does the distribution of services vary from distribution of goods?

problem 3)(a) Describe in detail about market analysis and segmentation.

(b) describe the difficulties marketers have in differentiating their services from those of competitors in detail.

problem 4) Describe about service mix scenario for consultancy services in detail.

problem 5) describe Green Marketing in detail.

problem 6)(a) prepare down the Benefits of CRM?

(b) Describe the CRM framework for banking sector.

problem 7) prepare down the challenges faced in Implementation of CRM? Describe in detail.

problem 8) Describe the scenario of   e - CRM in Call Centres.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M97590

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