Write a report on Macro & Micro Environmental Analyses of Sony Enterprises

I) Overview of the purpose of the report and an outline of content

II) Examine why Sony should undertake formal marketing auditing and marketing planning. Provide reasons.

III) What is the link between auditing, planning and corporate strategy.

IV) Explain Business tools that can be used to undertake formal marketing auditing and planning include

V) What is PESTEL Analysis?What are Porter’s Five Forces?

a) What is SWOT Analysis? What is it used for?

b) What is BCG Matrix? How can Sony use it?

VI) What is the macro-environment?  List the factors in macro environment that Sony’s marketing consultant must consider.

VII) Examine the most important factors (positive and negative) that you have identified in 

VIII) PESTEL analysis. Examine the reasons for their importance to Sony.

IX) What is micro environment? List the factors in micro environment that Sony’s marketing consultant must consider

X) Examine the most important factors that you have identified in Porter’s Five Forces.   

XI) Examine the reasons for their importance to Sony.