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Answer the following problems.

problem1) What role does technology plays in Tourism Marketing? Describe with the help of suitable exs.                                        

problem2) What do you mean by Alternative and Supplementary accommodation? What are the different types of alternative and supplementary accommodations available?

problem3) What do you understand by Marketing Research? Describe its scope and different sources of information.                                      

problem4) describe in detail the variables of Competitive Analysis.                         

problem5) With the help of exs describe the developmental role played by NGOs in the area of tourism

problem6) Define product. Identify the factors which influence product formulation in tourism.     

problem7) describe the following:                                            

a) Quantitative and Qualitative analysis

b) Factors influencing Tourism Forecasting

c) Trade Fairs and Travel Marts   

problem8) Why Fifth p is essential in Tourism Marketing? How Fifth P could be used in designing Marketing Strategies?                                      

problem9) How shopping, education and culture could be marketed as tourist attractions. Highlight the drawbacks while marketing these products.

problem10) With the help of exs describe different elements of Promotional Mix.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M92544

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