Wiki Your Way Wikis are web-based tools that make it easy for users to add, remove, and change online content. Employees at companies such as Intel, Motorola, IBM, and Sony use them for a host of tasks, from setting internal meeting agendas to posting documents related to new products. Many companies rely on wikis to engage customers in ongoing discussions about products.

Wikis for Motorola and T-Mobile handsets serve as continually updated user guides. TV networks, including ABC and CBS, created fan wikis that let viewers interact with each other as they unraveled mysteries from such shows as Lost and CSI: Crime Scene Investigation. You would like to implement wikis at your new company, The Consulting Edge, a small computer consulting company catering to mid- and large-sized businesses. Answer the following questions:

• How can a wiki help you attract customers and grow your business?

• How can a wiki help your partners and employees?

• What ethical and security concerns would you have with the wiki?

• What could you do to minimize these concerns?