1. Why is it important for managers to have a working knowledge of perception and attribution?

2. How do site based businesses use e-commerce methods and technology to maintain and foster relationships with you?
For example, my wife regularly shops at Talbots, a womens clothing store. On a regular basis, they email her coupons or gift cards for %'s off sales on certain days, or invite her to before hours showings of new fashions. These are promotions not available to the general public so they are treating her as a 'special' customer and she is very loyal to this store

3. One focus of this unit is consumer relationships with businesses.
Think back to some of the e-commerce business relationships you have. What does the business you have in mind do to foster - and maintain - a relationship with you? 
For example, I buy a fair amount of books from Amazon and always buy at least $25 worth to get the free shipping. On a fairly regular basis, Amazon will email announcements to me of upcoming releases of new books that are similar in content to what I have purchased. On a number of cases, I ended up buying the suggested books so I really appreciate their suggestions. Largely because of this I never even surf th esites of competitors like Barnes n Nobel