When a company promotes their product with a short-term, Ask an Expert

Management Studies

When a company promotes their product with a short-term price cut, their sales will increase for two reasons: customers switch from another brand and the product category exhibits temporary sales growth.

How could you use the SCAN*PRO model to decompose these two components of increased product sales?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92190414

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