Give short answers of 200 to 300 words each for the given problems:
a) What seven trends characterize modern mass media? Name the trend do you think has the maximum effect on society nowadays?
b) How could you describe functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
c) How does media technology influence culture and society today? How has media technology affected older forms of communication?
d) What is the main purpose of advertising research? How do advertisers attempt to fulfill this via research? What steps do they take?