"Integrate, Optimise, and Informate " 

Davenport, Harris and Cantrell (2004) indicated that "For organizations 
seeking to capture the original promise of enterprise solutions, this means they must; ...Integrate, Optimise, Informate". Discuss this concept and what it means in a company's ERP systems journey. 

Discuss the statement using case study examples (from literature searches) to demonstrate different company's experiences.Your paper should include the following areas: 

• What is meant by "Integrate" and the potential benefits. 
• What is meant by "Optimise" and the potential benefits. 
• What is meant by "Informate" and the potential benefits. 
• Identify the barriers companies experience in each of the value propositions 

Your task is produce a 3000 - 4000 word research paper which discusses the issues relating to the above. The paper should demonstrate a depth and breadth of reading and should be appropriately referenced. The paper should be referenced using the Harvard referencing standards and formatting according to the approved style guide. 

Your essay must include: 
Assignment Cover Page: (Use the cover sheet provided. Include the Title, Assignment number, Student Name and Number, Subject) 
Introduction: (Introduction to the topic, a statement of the purpose of the paper and a brief description of the paper's structure.) 
Body: (Discuss, compare and/or contrast different perspectives, present arguments supporting the purpose of the paper) 
Conclusion: (A summary of the points you have made in the body of the paper. These should match your stated purpose.) 
References/ Bibliography 

You must visit http://www.canberra.edu.au/studyskills/writing for some general help on academic writing especially the sections on 'writing an introduction' and 'answering the question'.