problem 1:

Provide the reasons which justify the inclusion of Customer Service as an element of Service Marketing mix.

problem 2:

With reference to a named commercial bank describe the key steps in creating a customer Service Strategy.

problem 3:

What do you understand by cost-plus pricing method? Why is its application specifically problematic in service industries?

problem 4:

Discuss and describe the factors which might influence the pricing of the service like that of domestic cleaning services.

problem 5:

Propose the most appropriate pricing strategy for a new service provider in field of domestic cleaning services?