Provide the reasons which justify the inclusion of Customer Service as an element of Service Marketing mix.
With reference to a named commercial bank describe the key steps in creating a customer Service Strategy.
What do you understand by cost-plus pricing method? Why is its application specifically problematic in service industries?
Discuss and describe the factors which might influence the pricing of the service like that of domestic cleaning services.
Propose the most appropriate pricing strategy for a new service provider in field of domestic cleaning services?