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problem 1: What do you mean by the term customer value? describe the important factors on which customer value is based.

problem 2: Define the term customer perception. What steps must be taken by the retailers for obtaining positive perception of customers?

problem 3: What do you mean by the term customer value communication? Why is there requirement by the retailers for customer value communication?

problem 4: What do you meant by the term social networking? Describe the social networking marketing process giving illustration.

problem 5: describe the five dimensions of the service quality.

problem 6: Describe customer loyalty program. How does it help retailers to retain the customers?

problem 7: describe the concept of service recovery with an ex.

problem 8: Describe the meaning and benefits of customer interaction management. As well discuss the variety of channels for getting customer feedback.

problem 9: Describe in detail the different technologies used by retailers in making customers value.

Management Theories, Management Studies

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