Q1. What do you mean by PRM? Differentiate between the operational and analytical CRM.
Q2. How can company utilize their databases to market their products?
Q3. In brief describe:
a) Data warehouses
b) Data mining
Q4. Describe the levels of Relationship marketing.
Q5. Relationship Marketing builds strong economic, technical and social is ties among customers, suppliers… in order to earn and retain their business” – Discuss
Q6. Describe the main steps in the ‘Process of attracting and keeping customers’ (The customer Development process).
Q7. Define the term customer loyalty. Describe the factors affecting the customer loyalty?
Q8. Describe the term CRM implementation roadmap.