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'ABC' Sports goods manufacturing company had carried out advertising effectiveness studies in the month of December 2003. The advertisements were given in weeklies, Sunday editions of daily newspapers and monthly magazines all over the country in the month of October 2003. On the basis of the studies in western region (Comprising of Maharashtra, Gujarat and Goa States) the given information was tabulated.

2107_Advertising effectiveness.jpg


problem 1: What can be said regarding the advertising effectiveness on the basis of above?

problem 2: What more information is required to arrive at some conclusion?

problem 3: The main objective of ABC is to know more regarding the usefulness of print medium advertisements. Design a study to accomplish this objective.

Management Theories, Management Studies

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  • Reference No.:- M93034

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