Q1. Illustrate the meaning of frequent shopper loyalty program?
Q2. Illustrate the areas where customers will assess service quality of retailer.
Q3. Brief the contents of the retail communication program.
Q4. Describe the functions of retailers.
Q5. What are the strategic decisions which are included in Retail management Decision Process?
Q6. Describe the General Merchandise retail store formats.
Q7. Can franchising be employed as a route in retail chain before establishing its own stores? In such a case, what occurs to the franchisees?
Q8. prepare down some of the promotions that a retailer can organize to ensure the stickiness of his consumers and increase the size of average shopping basket?
Q9. List down all the points to be considered for the growth of a retail strategy?
Q10. What do you mean by merchandising? describe how does the store manager make his merchandising plan?