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problem 1:

The main attraction of the Strategic Framework for CRM is which it can enable organizations to identify and address those CRM issues which are preventing them from accomplishing better performance. In considering each of the five CRM processes, name the five (5) key processes and what are the fundamental problems organisations need to ask themselves about?

problem 2:

CRM leaders need to review a set of issues whilst thinking about their Strategy Development Process. This normally involves Business Strategy and Customer Strategy; give at least five (5) instances of each.

problem 3:

What are the reasons why retention enhances the impacts of Profitability?

problem 4:

a. Name all the three Criteria for Market segmentation viability?

b. Developing a multi-channel strategy which delivers an appropriate customer experience for a company’s main customer segments they comprise 6 of key activities, what are they?

c. John McKean, a veteran CRM expert, has identified eight major areas the enterprise needs to focus on to accomplish strong customer relationships, what are they ?

Management Theories, Management Studies

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