What are the major differences in how lenovo markets, Ask an Expert

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What are the major differences in how Lenovo markets differently on the web, in the US, India & in Spain?

In what way are differences in organizational cultures internationally likely to present significant challenges to Lenovo efforts to create a smooth-running international enterprise?

What are two of the critical issues with which management in Lenovo would have to deal with?

What are two steps that Lenovo should take in order to build multicultural team effectiveness?

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