Vanna white hostess of ldquowheel of fortunerdquo markets, Ask an Expert

Management Studies

Vanna White, hostess of “Wheel of Fortune,” markets her identity to advertisers. Without White’s permission, Samsung Electronics America, Inc., attempted to use White’s identity. An ad for Samsung depicted a robot, dressed in an outfit resembling White’s and posed next to a game board that resembled the “Wheel of Fortune” set, in a stance for which White is famous. What can White sue Samsung for and will she win?

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Category:- Management Theories
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