Using the Product Life Cycle concept as an organizing framework, demonstrate what happened to that product or service and why it ended in 'elimination'. In your analysis, try to explain the role that this product played in the focal company's product portfolio. 
The report provides an opportunity for you to demonstrate that you understand the essence of the product life cycle concept and the use that is made of it in product management and strategy. You may not be able to find out why certain decisions have been made so relate them to the theory outlined in your text(s). 
You are required to submit a short report on this Case Study (in no more than 750 words per person).