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Using the concept of sustainable competitive advantage along with the four conditions required to produce it, explain how such a transition from hundreds of independent mom and pop video stores to a few national chains and now to Netflix, Hulu, pay-per-view, and Redbox could have taken place so quickly. Additionally, describe the current trend in the evolution of this phenomenon. Make predictions about what will come after Netflix, RedBox, and the other online players.

Management Theories, Management Studies

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