Using one of the subculture categories listed in table 13-4, Ask an Expert

Management Studies

Using one of the subculture categories listed in Table 13-4 , identify a group that can be regarded as a subculture within your university or college

a. Describe the norms, values and behaviours of the subculture's members.

b. Interview five members of that subculture regarding attitudes towards the use of credit cards.

c. What are the implications of your findings for marketing credit cards to the group you selected?

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M92175162

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