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In 1972, Malcolm McLuhan called the world a “global village”. According to the author, we are now living in a historical era characterized by the abundance of international contacts between people from different cultures, and their ability to understand and communicate effectively is becoming extremely important. The author pursues that there are no more unchartered territories on the map of the world as it has been entirely „explored? by tourists who have reached every corner of the globe. On their way, tourists still encounter new cultures. Communicating with representatives of other cultures is perceived as difficult due to cultural differences. To make the process easier and more efficient, studies into the process of communication have been broadened to include communication between cultures. In this way a new science, called by Edward T. Hall “Intercultural Communication” has been created.

problem1. With reference to the above statement, describe the term inter-cultural communication.   Provide an instance to sustain your answer.

problem2. Using instances make distinctions between intercultural communication and cross-cultural communication.

problem3. Describe the term effective communication in an inter-cultural context and describe any two merits of effective communication in tourism.

problem4. Globalisation has added to more challenges in way people communicate across the world.  Determine and describe any two inter cultural communication barriers that may impede the effectiveness of communication process at international tourism conference.

Management Theories, Management Studies

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