Types of research designthe marketing research designs are, Ask an Expert

Management Studies

Types of Research Design:

The marketing research designs are classified on the basis of the fundamental objectives of the research. They may be exploratory or conclusive.

1. Exploratory Research

a.Search of secondary data and literature search

b. Survey of knowledgeable persons or experience survey

c. Case study

2. Conclusive Research

a.Descriptive longitudinal study

b. Cross sectional study

c.Experimentation and ex post facto research design.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M9521616

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