To analyse the challenges that indiarsquos tourism board, Ask an Expert

Management Studies

Topic- Destination Branding, promotion and effectiveness: Challenges faced by Indian tourism board stakeholders.

Aim and objectives:

Aim: To analyse the challenges that India’s tourism board stakeholders face and manage in achieving effectiveness in brand image promotion of India as a tourist destination

To achieve this aim the author has some objectives: -

To analyze the role of key stakeholders in India to promote the destination.
To assess the challenges of India tourism board from stakeholders prospective.
To evaluate branding promotion effectiveness from India tourism board stakeholders perspective.

Abstract: Taking in consideration of aims and objectives

1) Introduction:

2) Literature review: It consists of:

Brand image – definations, concepts and theories
Conceptualising destination image formation and image building
Destination branding from stakeholders perspective
Building image is important part of branding stakeholders prospective
Branding promotion as an effective tool for promiting tourism industry from stakeholders prospective.

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M9127

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