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Topic- Destination Branding, promotion and effectiveness: Challenges faced by Indian tourism board stakeholders.

Aim and objectives:

Aim: To analyse the challenges that India’s tourism board stakeholders face and manage in achieving effectiveness in brand image promotion of India as a tourist destination

To achieve this aim the author has some objectives: -

  • To analyze the role of key stakeholders in India to promote the destination.
  • To assess the challenges of India tourism board from stakeholders prospective.
  • To evaluate branding promotion effectiveness from India tourism board stakeholders perspective.

Abstract: Taking in consideration of aims and objectives

1) Introduction:

2) Literature review: It consists of:

  • Brand image – definations, concepts and theories
  • Conceptualising destination image formation and image building
  • Destination branding from stakeholders perspective
  • Building image is important part of branding stakeholders prospective
  • Branding promotion as an effective tool for promiting tourism industry from stakeholders prospective.

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M9127

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