This project relates to Front Range Action Sports, which is one of the country’s largest retailers of sports gear and outdoor recreation merchandise. The company has large retail stores in Colorado, Washington, Oregon, California, and New Mexico, in addition to a growing online business.
Major merchandise categories include fishing, camping, rock climbing, winter sports, action sports, water sports, team sports, racquet sports, fitness, golf, apparel, and footwear.
Project Cap 1—Winter Products
In this project, you will apply skills you practiced from the Objectives in PowerPoint Chapters 1 through 3. You will develop a presentation that Irene Shviktar, Vice President of Marketing, will show at a corporate marketing retreat; the presentation will summarize the company’s plans to expand the winter sports product line. Your completed presentation will look similar to Figure 1.1.
Project Files
For Project Cap1, you will need the following files:
pCap1_Company_Overview
pCap1_Heights
pCap1_Lake
pCap1_Mountain
pCap1_Skiing
pCap1_Winter_Products
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