There are two strategies that my team going to use.

1. Building more POPstation - reduce wages , reduce manpower, decrease operational a cost , create value for consumers https://www.mypopstation.com/

Now POPstations are mainly used for parcels, but we want to extend its services to allow for registered mail plus allow for more customer options (like which one to collect from), so it becomes convenient for consumers or organisations that use registered mail!

2. Outsourcing to an external company that provides logistical support of basic mail delivery and collection. - create value to company, reduce wages, reduce manpower, reduces the hassle of controlling this arm of basic services

Framework of the assignment:

Define what is strategic value and competitive advantage

Identify the value and competitive advantage of POPstation strategy à creating value to customers, explain how expanding on POPstation delivers value to customers, and how POPstation provide singpost mailing business with sustainable competitive advantage

Identify the value and competitive advantage of Outsourcing to external company strategy -> creating value to company, explain how outsourcing to external company delivers value to the company, and how outsourcing to external company provide singpost mailing business with sustainable competitive advantage.

Competitive Advantage

A firm's Competitive Advantage is its ability to create and deliver value to its customers in ways that are distinct from and superior to
its competitors.

Competitive advantage stems from a firm's distinct ability to perform an activity or a set of activities differently or better than its  competitors. These activity(ies) are the ones that are critical to the firm's ability to deliver value.

Competitive advantage usually results in superior revenues, profits, or both, for the firm, vis a vis its competitors.

Adapted from: Barney, J. (1991), 'Firm Resources and Sustained Competitive Advantage', Journal of Management, vol. 17, no. 1, Mar, pp. 99-120