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There are three activities you have to choose two and write essay of 500 words each, total of 1000 words required.

Activity 1 - If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands's North Island, how could it proceed? Be specific.

Activity 2 - Visit three web services of fast moving consumer goods (FCMG) companies (for example Wnilever and P&G). Is there evidence of segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further.

Activity 3 - Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.

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