The Task: Read the following three articles:

1. Hobday, L. (2016). Local retailers feel fashion pain as global brands expand ABC News,

2. Ong, T. (2016). Fast fashion: International chains turn to green initiatives as alternative labels pop up, ABC News,

3. Whelan, T. and Fink, C. (2016). Comprehensive Business Case for Sustainability, Harvard Business Review, 21 October,

Questions:

Based on the current scenario, what should be the possible strategic options for designer Fiona Wood to successfully compete against the global fast fashion chains that are "sending Australian operators to the wall" (see Article 2). What specific roles sustainable business practices could play in this regard?

In addition to your own readings, the following articles may provide with some ideas and thoughts relevant to the assignment preparation: "Time to get the economics of environment right"

Part A: The Full Assignment

You will be required to read the recommended articles listed above, respond to all questions based on the articles and justify your answers.

For each question, it is important to bring in competing ideas before justifying your response in order to demonstrate your understanding of concepts relevant to the question.

Use wide research to gather evidence for your perspective. You must demonstrate your ability to understand and incorporate ideas from academic (i.e., peer-reviewed) journals and other information sources, and show consistent argumentation throughout (not a mere description). Use relevant theories and examples in order to substantiate your arguments.

Length: No more than 1000 words (without tables, figures and list of references)

Mandatory Referencing Requirements

i. It is important that the assignment reflects the student's own understanding of relevant literature. An effective integration of these materials to the discussion is also vital that could primarily be achieved through the use of appropriate referencing.

ii. Accordingly, at least 8(eight) academic references MUST be cited along with other non-academic references such as articles from periodicals, newspapers and web pages.

Structure, and Formatting

i. The students are expected to maintain a high standard in presenting their works.

ii. The paper must be well-structured and well-argued. The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.

iii. Referencing format must strictly be adhered to (Harvard System).

iv. As mentioned above, an appropriate structure must be maintained. An introduction as well as a conclusion is needed. Headings and sub-headings could be used.

v. Use appropriate pagination. 12-point font in Times New Roman should be used throughout. Double-spacing with appropriate margins on each side (at least 2 cm) need to be maintained.

Attachment:- Assignment File.rar