The requirements:- You need to prepare 4 full pages research paper that defines the The Importance of Brand. Choose 2 to 3 Scholarly articles or case study that has references at the end of the article( from news papers or any academic resource) and critically summarize the articles bringing together imperative analysis and course concepts. Then you need to provide how the article applies to the current business environment and provide marketing faux pas.- Citations: Place the bibliography at the end of the paper. References cited in the text should use the (Author, year, page) use the APA style.- Don't add the student name and other information in the first page, I need 4 full pages for this subject.