The organization's culture is often explained as the personality of an organization.  It is a key factor in getting organizational goals, in attracting and keeping desirable employees, building relationships with stakeholders and creating positive public image.

You need to explore the role the organizational culture plays in achieving organizational objectives. You need to include a discussion on why it is important, and how to change an established culture so that it is better aligned with achieving the desire organizational outcomes. 

Your essay should consider the following:

• Describe the concept of organisational culture.
• Discuss the contributors to organisational culture.
• Show the link between the organisation's culture and its capacity to meet its objectives.
• Discuss the link between several organisational elements (e.g., structure and strategy) and the organisation's culture.
• Show the reasons why organisational culture has become so important in modern organisations.
• Explore different kinds of culture and their advantages and disadvantages to organisational effectiveness discuss the ways organisations can introduce practices into their organisation to build the organisational culture they desire.

The Essay requires:

• A thorough research and treatment of the contemporary literature in the topic area.
• A range of references that should demonstrate breadth and depth of research.
• The incorporation of personal/organizational examples as illustrative evidence.
• An ability to utilize the wider literature in constructing the narrative is displayed throughout.
• A display of critical evaluation and diagnostic skills in the choice of the data included.
• A display of critical evaluation in the choice of the information sources used.
• Referencing System: Harvard Referencing System.