1) What do you mean by the term 'selling Point'? describe in detail.
2) describe the concept of 'transaction analysis'.
3) Describe the essentials of a sound compensation plan.
4) How the evaluation of a sales contest is made?
5) Define the term 'relationship marketing'.
6) "The location of a retail store plays a vital part in its success." describe this statement.
7) describe the function of category management in merchandising.
8) prepare down the difference between internal and external information systems. Point out their data sources
9) Describe the concept of 'business intelligence' in detail.
10) The main focus of Supply chain management is "customer-centric demand planning". describe in detail.