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problem 1: How has the internet changed the consumers? Mainly the Marketers?

problem 2: Describe in detail-impact of e-marketing on marketing strategy.

problem 3: The internet benefits both sellers and buyers in a numbers of ways. By using eBay as an illustration, describe the potential benefits gained by both the buyer and seller.

problem 4: A local oriental rug cleaning company has contacted you for advice on setting up its customer database. It requires this database for customer relationship management and for direct marketing of new products and services. describe the qualities and features it should consider for an effective database.

problem 5: Is it good marketing practice for a catalog mailer to continue sending catalogs after establishing a strong web retail presence?

problem 6: What is do you mean by national Do-Not-Call Registry? Is it efficient? Is there a similar legislation banning unwanted emails?

problem 7: Companies design websites for lots of purposes. What are the two fundamental types of websites and what are their aims? Give illustrations of each.

problem 8: A small company which has developed an effective at-home-hair-coloring system is considering by using direct television. Would you suggest this medium? Why or Why not?

problem 9: Visit your favorite retail and assess the site according to the seven C’s of efficient website design.

problem 10: Suppose that you are a member of a marketing department for a click-only provider of financial services. Your company exchange very personal and sensitive information with each customer over the internet on a daily basis. You have been asked by your boss to come-up with a security idea which will be communicated in the ad. What principal message would you like to communicate to your customers in this ad? 

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M93076

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