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The End of the All-You-Can-Eat Wireless Data Plan AT&T, along with other wireless service providers such as Verizon, are switching from an allyou-can-eat data plan to tiered pricing. The move comes as landline revenues are shrinking and mobile usage, especially on smartphones that require higher bandwidths, is greatly expanding. Subscribers who consume modest levels of data will pay slightly less every month than they do now, while heavy users will see extra fees.

AT&T is said to be offering two new plans: one will cost $25 per month and offer 2 gigabytes of data per month, and a second plan will cost $15 per month for 200 megabytes of data. If users on the second plan go over, they will pay another $15 for 200 megabytes. 

Does this make good business sense? Will these fees disappear when service providers start offering 4G or WiMAX services? How scalable do you think AT&T's network is?

Management Theories, Management Studies

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