problem 1: The demands of a hotel guest will be determined by the reason for their visit. Critically examine how the business travel market will distinct from the leisure travel market.
problem 2: In addition to the state of the economy, a number of factors will affect the pattern of spending. Examine factors which will affect consumer expenditure in the hospitality industry.
problem 3: Strategic management is concerned with determining the objectives a company has chosen.
a) Examine the process of planning and decision making at each of the given organizational levels:
- Corporate level
- Business level
- Operational level
b) Describe the role of a mission statement.
c) Describe factors which will have an effect on sales revenue.
problem 4: A marketing policy will plan how the requirements of customers might be satisfied in a hospitality unit.
a) Examine how a traditional approach to marketing focuses on the four P’s.
b) describe how you would expect the marketing response of a hotel to react in a competitive environment.
problem 5: A hospitality manager has a legal duty to make sure that food supplied is safe to eat. Examine how quality assurance might be established under each of the given headings:
a) Risk assessment
b) Due diligence
c) Codes of practice
d) Food hygiene training
problem 6: National restaurant chains have created and developed a high element of customer confidence.
a) Describe how restaurant chains might accomplish consumer confidence.
b) Compare the cook-chill food production system with the cook-freeze system.
c) describe the characteristics of the partie system used in a traditional kitchen.
problem 7: Despite social changes, the licensing sector of the hospitality industry has kept most of its traditions.
a) Identify differences between a tenant and a manager in the hospitality industry.
b) Describe how the payment of dry rent distinct from that of wet rent.
c) describe how products offered in a free house will distinct from those available in tied premises.
d) Examine information which regular stocktaking will give for hospitality managers.
problem 8: The standard of service is perceived via the comparison of what was expected with what was received.
Examine service quality determinants that might be categorized under the given headings:
a) Tangibles facilities
b) Reliability consistency
c) Responsiveness willingness
d) Assurance knowledge