The customers’ buying procedure is a significant constituent of the behaviour of customers. Discuss and examine the five phases which consumers go through when purchasing tourism and hospitality products. Use proper instances to support your arguments.
Describe and discuss the concept of tourism demand and using relevant instances to illustrate your arguments, discuss and describe the factors influencing demand both in the country of origin and country of destination.
The hospitality industry offers services having particular characteristics that are not found in other services. Using suitable instances critically discuss and describe the various characteristics of the hospitality industry.