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Problem 1:

Once upon a time there was a beekeeper which had a beehive. His company, the Bee Company Limited produced an extremely high quality honey. The company's customers loved its honey and wanted the business to produce more honey than it had the earlier year. The beekeeper started thinking of an approach to improve the performance of hive.

The beekeeper established a bee performance management approach which measured how many flowers each bee visited. The beekeeper provided feedback to each bee at mid-season on his individual performance.

At the end of the season, the beekeeper evaluated his approach and found that his hive has indeed increased the number of flowers visited; however the amount of honey produced by the hive had dropped. The Queen Bee reported that since the bees were so busy trying to visit as many flowers as possible, they limited the amount of nectar they would carry so they could fly faster. As well, because the bees felt they were competing against each other for awards (because only the top performers were recognised), they wouldn’t share valuable information with each other (like the location of the flower-filled fields they'd spotted on the way back to the hive) which could have helped improve the performance of all the bees. As the beekeeper handed out the awards to individual bees, unhappy buzzing was heard in the background. The beekeeper has decided to appoint you, a quality expert to study his problem. 
problem 1: Discuss about the dissimilar quality problems encountered by the beekeeper in managing his hive.

problem 2: As a consultant what suggestions would you give to the beekeeper to raise honey production?

Management Theories, Management Studies

  • Category:- Management Theories
  • Reference No.:- M97564

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