Task

Research Report

Purpose

The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organisation¡¦s social media presence and strategy.

Learning Outcomes

The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, A1 and A2.

Requirements

Students are required to prepare a research report of approximately 2000 words. Students are required to select from a list of organisations and prepare an analysis of the organisation¡¦s social media presence and strategy.

Students should report an analysis and evaluation of the following aspects in relation to their selected organisation:

1. Social media presence

2. Social media audience

3. Social media marketing

4. Ethics, privacy and security

5. Social media technologies

Select one (1) from the following list of organisations:

„X Hungry Jack¡¦s

„X The Good Guys

„X Coles Supermarkets

„X Lenovo

„X Samsung

„X Warner Bros. Entertainment Inc.

„X Thomson Reuters Corporation