Task - Group Assignment Report

Topics:

Students are to select one of the following case study from the prescribed textbook and answer the questions at the end of the case study: Starbucks' Mission Case; Frauds of the Century Case; Best Buy Fight against e-waste Case Students will form into groups of 4-6. You are not allowed to submit on your own as an individual. Each group will complete a detailed analysis and present the case assessment, analysis, and outside research in a form of report. You must engage in additional research to gather more background information as well as current information on the company and situation.

Case - Starbucks' Mission: Social Responsibility and Brand Strength

Question -

1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy?

2. Is Starbucks unique in being able to provide a high level of benefits to its employees?

3. Do you think Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment customers want?