problem 1: Summarize the practical difficulties related with sales forecasting and describe, in detail, two sales forecasting methods that can be used in order to estimate the level of future sales.

problem 2: Differentiate between differentiated, undifferentiated and concentrated market segmentation strategies and summarize their value to Marketing Management.

problem 3: Describe what you understand by the given marketing terms:

a) Product mix
b) Branding
c) Merchandising

problem 4:

a) Describe the principal factors you would take into account when choosing a pricing strategy.
b) Describe the benefits and drawbacks of two pricing methods which can be considered in highly competitive markets.

problem 5: Identify the main parts of a typical marketing plan and describe the significance of effective marketing planning to the overall performance of commercial organizations.

problem 6: Describe the marketing growth strategies identified by Igor Ansoff and highlight the value of this model to strategic marketing planning.

problem 7: prepare notes on three of the given:

a) Intensive distribution
b) Selective distribution
c) Physical distribution
d) Direct Marketing

problem 8: Identify the main advantages and drawbacks of three methods of entering overseas markets used by marketing organizations.