Strategic Plan - New Product or Service

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business's vision, mission, and values, and determine your business model for this new division. Include the following:

• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
• Describe how the division addresses customer needs and achieves competitive advantage.
• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
• Explain how the vision, mission, and value of the new division align with the company's mission and vision.
• Summarize how the vision, mission, and values guide the division's strategic direction.
• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

Strategic Planning Outline -

I. Title Page

II. Table of Contents

III. Executive Summary

IV. Strategic Plan Part 1:  Existing Business or New Business Division; Vision, Mission, and Value Proposition 

V. Strategic Plan Part 2: SWOTT Analysis - Internal and External Environmental Analysis; Supply and Value Chain Analysis

VI. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; the Communication Plan

VII. Conclusion

VIII. Reference Page