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Strategic Alliances Using Strategic Alliances

For years, companies have used strategic alliances to help mutually benefit partner organizations. Consider a joint venture between GM and Toyota. GM has been interested in learning how to profitably manufacture high-quality small cars from its alliance with Toyota. At the same time, Toyota has been interested in gaining access to GM's U.S. distribution network.

Which of these firms do you think is more likely to accomplish its objectives and why?

What other companies have used a strategic alliance successfully

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Management Theories, Management Studies

Category:- Management Theories
Reference No.:- M91897690

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